Discovery Bank analysis reveals a 15% increase in client spending during December 2024 compared to other months. Popular spending categories included outdoor activities, movies, children's toys, eating out, and clothes. The bank also highlights the impact of its travel and lifestyle rewards program, with clients traveling extensively during the holiday period.
The December holiday period is known as a time of increased spending. So, it’s no surprise that Discovery Bank clients, in general, spent an average of 15% more than in other months of the year.
Hylton Kallner, CEO of Discovery Bank, says,” From our analysis, clients also spent 7% more when compared with the same period in 2023. Some of the top categories of increased spend included 62% more spent on outdoor activities, 51% more on movies, 32% more on children’s toys, 26% more on eating out and takeout, and 15% more on clothes.”
During the festive travel period, Discovery Bank clients who booked flights on the Vitality Travel platform could be found on more than 18,000 planes, visiting over 90 countries and collectively flying more than 320 million kilometres. Over the festive period between 8 December and 14 January, there were 79,000 Vitality travellers who booked 158,000 seats, filling the equivalent of 900 planes and flying a distance that’s equal to 420 trips to the moon and back.shared-value approach is to help clients build financial resilience.
DISCOVERY BANK HOLIDAY SPENDING TRAVEL REWARDS FINANCIAL WELLBEING
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