Fukushima’s “Japow” – Japanese powder snow – is finally getting some love from tourists. Read more at straitstimes.com.
BANDAI, Japan – Tourist Benjamin Tuffy’s family spent their winter holidays in Japan’s picture-perfect snow.It is a choice officials hope is becoming increasingly popular, as they market the region’s snow resorts and try to shed the stigma that lingers more than a decade after the 2011 nuclear disaster.
Mr Tuffy, a 40-year-old Australian, chose the region’s Bandai Resort for a holiday along with his wife and two children.“You have some distance, you’ve got mountains, and you’ve got range. You’ve got a lot of clean air and clean life over here,” he said, as he removed his snowboarding gear.It has been 12 years since the three reactors at the Fukushima Daiichi plant went into meltdown after an earthquake-triggered tsunami that left some 18,500 dead or missing.
Still, inspired by the success of snow destinations like Nagano’s Hakuba and Niseko in Hokkaido, Fukushima has tried to promote its plentiful white stuff. It was the main draw for Ms Anne Cathcart, 68, on her third trip to Fukushima. But she acknowledged some reservations before her first visit.But she found the region’s snow “so amazing”, that she has been back multiple times.Travel recovery sends Japan hotel room prices soaringThe influx is a welcome relief for locals like Mr Miwako Abe, who has run a souvenir shop for around three decades in Ouchijuku, an ancient rest stop for travellers.
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