Dior's Chiffre Rouge Watch Is Back and as Bold as Ever

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Dior's Chiffre Rouge Watch Is Back and as Bold as Ever
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  • 📰 EsquireUK
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And now, it's available in a stealthy matte black finish

The world of watches made by designer labels used to be a place where watch hounds would venture with trepidation—if at all. With so much to choose from by specialist watchmakers, fashion brands rarely offered collectable appeal. That’s changed. The past decade or so has seen those same brands invest heavily in watchmaking while previously skeptical collectors became converts.Dior started making watches earlier than most, in the 1970s.

Of the various iterations, the 41mm steel Chronograph watch is our favourite. It’s stealthy, a little menacing, and its angular asymmetry looks and feels like something only a designer with style foremost in the mind could have achieved. Visually it’s a kind of cubist homage to the tool watch, with more than a dash of Darth Vader about it, something that gives it a lot of presence on the wrist.

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