After very publicly beefing with Fox News, the far-right pundit is sucking up to the cable giant. What gives?
Legum found that a network of conservative influencers, including D’Souza, shared the website’s pieces on their social media pages—many times with identical text. The Conservative Brief posts shared on these pages would include UTM codes, which is “a way for publishers to know precisely how much traffic comes from a particular source.” The use of such codes would seem to indicate that D’Souza has a direct relationship with the site itself.
“By appending the UTM code, D'Souza is enabling Conservative Brief to isolate the traffic D'Souza is sending to Conservative Brief,”. “D'Souza has no access to the information, however. So absent a relationship with Conservative Brief, appending the UTM code is pointless. But the UTM code would allow Conservative Brief to track and potentially pay D’Souza for sending Conservative Brief traffic through Facebook.
He continued: “The fact that all of these Facebook pages use UTM codes when posting Conservative Brief links strongly suggests that Conservative Brief is paying for traffic. That would explicitly violate Facebook rules which state that Facebook Pages ‘cannot accept anything of value to post content that does not feature themselves or that they were not involved in creating.’”persona non grata
at Fox News, he does have the support of at least one of the network’s stars. Dan Bongino, a Fox News contributor who hosts a weekend show on the network, recently welcomed D’Souza
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