Digitalising the air passenger journey will lift passenger satisfaction and promote economic activity
Much economic activity in Africa depends on airports having enough capacity to facilitate efficient, reliable and secure air transport servicesAs we emerge from the Covid-19 pandemic and demand for air transport starts to normalise, airports are among the first to feel the impact of the harm caused by the pandemic. However, this latest struggle holds important lessons and solutions for African airports.
The industry’s recovery in Africa has already been deferred a year thanks to the triple-whammy of the initially slow and still low vaccination rates, the discovery of the Omicron variant, and more recently the surge in fuel prices as a result of Russia’s invasion of Ukraine. There is a silver lining in that it gives Africa’s airports some time to acquire the capacity, systems and solutions to manage the recovery and future growth.
Whether health status verification, check-in or boarding, digitalising the many steps of the passenger journey will boost passenger confidence and satisfaction. This will help airports and airlines quickly restart, scale-up and future-proof operations while looking for alternative revenue streams.
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