From online shops to apps to avatar supermodels, the fashion world is embracing big changes thanks to tech.
"I left part of my heart in Africa. I was overwhelmed by the warmth, passion and love I received," wrote fashion influencer Noonoouri on Instagram after a recent visit to Cape Town.
"Eight years ago, when bloggers and influencers came up, I thought, 'Maybe it's time to create a digital character.'" Then there are apps, such as Screenshop, created by Kim Kardashian. Users take a photo of a look they like and open the app to find similar products. Online payment is made easier with digital wallet options such as Apple and Android Pay.
Now digital-age avatars like Noonoouri are changing the way fashion designers create their looks and show them.Young, emerging South African designer Thebe Magugu says the influence of social media has opened doors for him and given his brand global reach. Magugu's designs currently feature in Italian and Portuguese Vogue and were modelled at Somerset House in London.
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