Despite the impacts of the pandemic, sustainable high digital growth is expected as the economy continues to recover.
Internet advertising spend accounts for 32.3% of overall advertising spend, up from 29.6% in 2020 and 22.8% in 2019, according to the recently released “IAB SA/PwC Internet Advertising Revenue Report 2021”.The report found that total internet advertising revenue for 2021 was worth R12.1bn, R2.9bn more than in 2020.
Categories with the highest percentage of media spend are finance , fast-moving consumer goods and alcohol Well over half of all respondents — 61.5% — aged 13 or older are using social media, with Meta accounting for 80.3% of paid social revenue in 2021.
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