A federal appellate court supported a lower court's ruling arguing 'no reasonable consumer would believe that the word 'diet' in a soft drink's brand name promises weight loss or healthy weight management'
New York There's nothing deceptive or dishonest about soda makers using the word"diet" to describe the reduced calorie alternatives to their traditional sugary soft drinks, a federal appellate court has ruled.
The Ninth Circuit Court of Appeals' three judge panel has upheld a lower court's dismissal of a California woman's lawsuit against Dr Pepper/Seven Up Inc. for alleged false or misleading advertising. Shana Becerra of Santa Rosa, California claimed the Diet Dr Pepper's beverage branding and marketing implied it would help people lose weight, according to court documents filed Monday.
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