Diesel's Milan Fashion Week show opens against a backdrop of 200,000 condoms

The Italian brand unveiled its Fall-Winter 2023 collection against a backdrop of over 200,000 Durex boxes, nodding to both sex positivity and a forthcoming collaboration with the contraceptive company

Guests arriving to Diesel's Milan Fashion Week show on Wednesday might have been surprised by the set: a giant mountain of condoms. .

Indeed, the entire collection explored themes of freedom, pleasure and experimentation, with models strutting around the condom avalanche in ultra-low-rise jeans, denim garments with sheer meshed lace panels and ripped silk dresses held together by precarious-looking chains. The accompanying techno soundtrack was interspersed with the sound of explicit moans, reinforcing the message that Martens is out to push boundaries.

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