“Everything we can find in Diesel that is deadstock—whether jeans, bottoms, or other all-purpose pieces that have not been sold—we are using for this project.'
At his brand’s Milan flagship store during fashion week, Diesel founder Renzo Rosso announced the launch of a new capsule collection named Diesel Upcycled For 55DSL . The capsule, which will drop every six months with a new designer at the helm for each new cycle, will be made entirely from upcycled Diesel deadstock. The first designer to take on the project is Renzo’s son Andrea, who currently runs his own sustainable fashion label MYAR.
“Everything we can find in Diesel that is deadstock—whether jeans, bottoms, or other all-purpose pieces that have not been sold—we are using for this project,” Andrea tells. “So we are going to be asking designers to reinterpret existing garments, and there will now be the use of fresh raw materials.
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