What is the documentary's legacy?
Did McDonald’s suffer from the explosive 2004 documentary? Two decades after the late Morgan Spurlock released his controversial McDonald’s documentary, Super Size Me, how much did it truly affect the fast food chain? Documentary filmmaker Spurlock died aged 53 on Thursday due to complications of cancer, his family announced. ‘Morgan gave so much through his art, ideas and generosity. Today the world has lost a true creative genius and a special man.
According to a 2004 Guardian article, McDonald’s released an advert which said: ‘What may surprise you is how much of the film we agree with.’ Before later adding: ‘We do agree with … its core argument, that if you eat too much and do too little, it’s bad for you.’ McDonald’s tried to fire back A spokesperson explained the company ‘wanted to ensure there is a balanced debate so people hear our side of the story.
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