Logan Roy returned to Succession via a couple of obviously doctored videos, but exactly how they were doctored is less clear.
“The way this video is filmed is actually quite well set up to make deep fakes,” observes Gregory, who does not watch. “Because it’s static, it’s face-forward against a neutral background, and we’re talking about an individual who presumably has lots of video available of them.”
However, while it’s plausible the clip could be a deep fake, Gregory isn’t certain it is. “It could simply be a conventional edit that’s smoothed over with a jump cut, provided you have the actual words already said somewhere else in the video,” he says, noting that such tools are easily available in editing software such as Adobe Premiere. “Granted, all those tools are informed by AI machine learning in some form or another, but that’s the most mundane explanation.
To properly assess the clip, one must first grok the reality that there are several different, intersecting ways of committing deep-fakery. Perhaps the most-talked-about method is what’s called a “face-swap,” which broke through into the public not long ago with.
That’s obviously not what’s going on in the Investor Day clip, which seems to largely preserve the existing Logan Roy video that was established at the top of the episode. Even if the show did try to attempt a face-swap, the stage team didn’t have that much time to pull it off. After all, it was barely able to construct the Living+ house onstage!
If the clip is indeed a deep fake, it would more likely be the product of what’s called “lip-sync dubbing.
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