Dick's Sporting Goods agreed to buy e-commerce outdoor retailer Moosejaw from Walmart
, released last year, found there was a 20% increase in outdoor recreation in the U.S. during the pandemic, prompting the emergence of a new group of outdoor enthusiasts.
Dick's wants to turn those outdoor lovers into customers and sees huge opportunity in the market overall, which isn't crowded and is estimated to be worth about $40 billion. While Moosejaw operates about a dozen brick-and-mortar locations in the Midwest and near the Great Lakes, it's primarily an e-commerce company that's been around since 1992.. Dick's will get access to the retailer's loyal customer base and vendor relationships.
"We admire what Moosejaw has accomplished over the past 30 years as leaders in the outdoor industry and look forward to the opportunity to share insights and learn from one another," said Todd Spaletto, the president of Public Lands and a senior vice president at Dick's. "We believe there's potential to grow the Moosejaw business and provide compelling experiences and an expanded product assortment to its millions of loyal customers," he said.
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