The diamond industry wants women to buy their own rings: via CBSNews
to a report from De Beers, which says the number of U.S. marriages declined by more than 3% from 2000 to 2017.
In 1947, De Beers came up with its massively popular slogan"A Diamond is Forever" to imbue diamonds with emotional sentiments like romantic love and commitment as well as to convince consumers not to resell their jewelry. By 1951, eight out of 10 brides in the U.S. received a diamond engagement ring. In 1999, Advertising Age considered it the most successful slogan of the previous century.
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