👗 Designer Sanele Thabethe – founder of House of Sass – is building her clothing line from her mother’s living room. 👡 Fashion TheCitizenLifestyle Find out more about Thabethe's brand 🔽
Designer and founder of House of Sass Sanele Thabethe in her home studio in Randburg. Picture: Michel Bega
The mastermind behind the many glamorous outfits’ celebrities have been seen in had no idea her curiosity about creating and designing at just the age of six would have led her to this. Thabethe, 28, said her interests and love to make clothes all came about at a young age and although it may sound like “everybody’s story”, it started with making clothes for her Barbie dolls.
“And so, for a while, I knew I wanted to be a part of that industry. It’s always been something that’s intriguing for me.”As soon as she finished high school, Thabethe started her designing journey at the School of Fashion, formerly known as Lisof, for about six months then went on to Villioti Fashion Institute in 2018, where she graduated.
It has seen a rapid increase in the number of brands, designers, and retailers in recent years, which has led to intense competition and pressure to stand out in a crowded market. “I want to challenge your eye a little and I want it to be wearable art, but a lot of people are not able to come to terms with that,” she says.With House of Sass up and running for a few years now, Thabethe has worked with local celebrities including her sister Thando Thabethe, Khanyi Mbau, Thuso Mbedu, and Zanele Potelwa.Designer and Founder of House of Sass Sanele Thabethe poses for a photograph, 6 July 2023, in Randburg.
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