Google's dominance in digital advertising is bad for competition, a new government lawsuit alleges.
Search giant's dominance in digital advertising is bad for competition, lawsuit claimsGoogle's dominance in digital advertising is bad for competition, a new government lawsuit alleges.The government alleges that Google's plan to assert dominance has been to "neutralize or eliminate" rivals through acquisitions and to force advertisers to use its products by making it difficult to use competitors' products.
The DOJ's suit accuses Google of unlawfully monopolizing the way ads are served online by excluding competitors. This includes its 2008 acquisition of DoubleClick, a dominant ad server, and subsequent rollout of technology that locks in the split-second bidding process for ads that get served on web pages.Representatives for Alphabet Inc., Google's parent company, did not immediately respond to a message for comment.
This is the latest legal action taken against Google by either the Justice Department or local state governments. In October 2020, for instance, the Trump administration and eleven state attorneys general sued Google for violating antitrust laws, alleging anticompetitive practices in the search and search advertising markets.
South Africa Latest News, South Africa Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
U.S. Justice Department accuses Google of corrupting competition in digital advertisingThe Justice Department asked the court to compel Google to divest its Google Ad manager suite, including its ad exchange AdX
Read more »
U.S. Justice Dept. sues Google over digital advertising dominanceThe Justice Department and eight states sued Google on Tuesday, alleging that its dominance in digital advertising harms competition
Read more »
U.S. Justice Dept. sues Google over digital advertising dominanceThe Justice Department and eight states sued Google on Tuesday, alleging that its dominance in digital advertising harms competition
Read more »
U.S. accuses Google of corrupting competition in digital advertisingThe U.S. Justice Department filed a lawsuit against Alphabet's Google on Tuesday over allegations that the company abused its dominance of the digital advertising business.
Read more »
THINKING OUT LOUD WITH SHELDON MacLEOD: Training and retaining emergency department nurses | SaltWireDr. Gail Tomblin Murphy is chief nurse executive with the Nova Scotia Heath Authority. She describes what they’re doing to help support, train and keep nurses and other front-line health-care workers in Nova Scotia. | SaltWire
Read more »