Demand for durians has soared 400% year-on-year, largely bolstered by a “craze” for the fruit in China, said HSBC.
While the boom in China's durian demand started as early as 2017, the uptick in demand only picked up from late 2022, according to data from HSBC.The"king of fruits" sells for more than $10 a kilo in China, compared to an average of around $6 a kilo across Southeast Asian countries.
Thailand alone makes up 99% of total durian exports in the 10-nation Southeast Asian bloc comprising Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Thailand, and Vietnam. The surge in durian demand carries opportunities for the rest of Southeast Asia as well, not just Thailand, the economist said.
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