Ride-hailing, farm style: Deere teams up with 'Uber of tractors' in Africa in bid to break ground via shurufu JoeBavier
) is teaming up with the “Uber of tractors” in Africa and betting on a future where farmers summon machines with the touch of a button.
Deere is currently testing the technology - a small black box fitted beneath dashboards - on around 400 tractors in Ghana and Kenya. It told Reuters it plans to roll out the devices across Africa in the second half of this year, offering it to all contractors who buy its equipment on the continent. Held back by low incomes, tiny landholdings as well as a lack of bank financing, tractor numbers have long been stagnant on the continent, even as much of the developing world has experienced a boom in mechanization.
Such opportunities exist in markets across Africa, said Hello Tractor founder Jehiel Oliver, but companies like Deere have lacked the tools to develop them.
South Africa Latest News, South Africa Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Huge locust outbreak in East Africa reaches South SudanOfficials say the worst locust outbreak that parts of East Africa have seen in 70 years has reached South Sudan
Read more »
South Africa 'sterilised pregnant HIV patients without consent'The investigation was launched after two women's rights organisations approached South Africa's Commission for Gender Equality (CGE) in 2015 with 48 documented cases of coerced sterilisation.
Read more »
Katherine Johnson, black NASA mathematician, dies at 101US space agency says Johnson, a ground-breaking black NASA mathematician whose life was portrayed in movie 'Hidden Figures,' dies, without giving a cause.
Read more »
'Better Call Saul' creator on that freaky Gene scene, 'Breaking Bad' character's returnBetter Call Saul creator on that freaky Gene scene, surprise return of Breaking Bad character
Read more »
EastEnders star Shona McGarty reveals her split from fiance wasn't a bad break-upEastEnders actress Shona McGarty has opened up about ending her relationship with fiancé Ryan Harris. The pair secretly split over a year ago...
Read more »
Baby Shark And ‘Chicken Girl’ Enter Ryan’s World As Nickelodeon Bids For Social Media Lift'Baby Shark' and ‘Chicken Girl’ have entered 'Ryan’s World' as Nickelodeon bids for social media lift
Read more »