OPINION | Decolonise the South African mind, decolonise the post-apartheid media: The post-apartheid media has an important role to play in decolonising the South African mind
. It was key to apartheid’s success by legitimising its white supremacy propaganda and therefore white people internalised superiority and black people internalised inferiority complexes. was literally framed in black and white and played a role either as a vehicle for advocacy against the apartheid regime or as a subservient servant of the regime.”
The global “decolonial turn” has officially been upon us since the early 20th century. Prominent decolonial scholarsaid: “The decolonial turn does not refer to a single theoretical school, but rather points to a family of diverse positions that share a view of coloniality as a fundamental problem in the modern age, and of decolonisation or decoloniality as a necessary task that remains unfinished.
Similarly, in South Africa the “decolonial turn” was symbolically ushered in through an event — the “fallist”student protests in 2015. On 9 March 2015, the #RhodesMustFall student movement began at the University of Cape Town, which questioned the imperial white supremacist legacy of Cecil Rhodes. It led to a wider national protest movement, #FeesMustFall, which advocated for free decolonised education.
Studies have found hyper-negativity in the representations of blackness that are legacies of colonial and apartheid tropes of blackness namely: inherently violent; disposed to irrationality, criminality; primitive; sub-human; inferior; incompetent; corrupt; danger; “damned of the Earth” colonial subjects. These are reflected in the work of Sarah Chiumbu, Jane Duncan, myself, Dimitris Kitis and Rebecca Pointer.
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