Decoding Marty Baron’s Secrets for Reviving the Washington Post

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Decoding Marty Baron’s Secrets for Reviving the Washington Post
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The former editor’s new book has some lessons for the press.

Not every editor has the patience that Marty Baron exhibited to capture smoke and turn it into fire the way Baron often did. | Andrew Harnik/AP Photo’s senior media writer. He has written commentary about the media industry and politics for decades and was previously a columnist forwill efficiently plot you a course from his arrival at the struggling newspaper in 2013 to his departure in early 2021., which the Graham family unloaded on Jeff Bezos less than seven months after Baron took its helm.

If Baron doesn’t explicitly spell out his formula, we can still glean it from the principles of journalism that have guided his work and which he discusses at the book’s end. The mystery of Marty Baron turns out not to be much of a mystery at all.. The paper’s financial decline in the age of the internet had led to years of cost-cutting and newsroom buyouts under both of his predecessors,Publisher Katharine Weymouth called him in to replace Brauchli, easily the best decision she ever made.

We should, however, avoid the temptation to credit Trump for Baron’s good fortune at the paper. Yes, page views soared at theand most outlets during his presidency and Trump provided the compost from which the newspaper could be reborn, but if the “Trump bump” is a sufficient explanation for Baron’s achievement, why isn’t every top editor who worked during the Trump years covered in similar glory? Another counterfactual to be tested when we finally discover the multiverse.

Some editors, like Ben Bradlee, did this with his charisma. Others, like Baron, who sadly carries the anti-charisma gene, do it by will. “I had never led a staff with the express goal of being liked,” he writes. “I only cared to be respected for journalistic and commercial achievement in an environment that was human, fair, professional, collegial, and civil.

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