In an effort to promote more fan engagement, the Australian Open is launching its first metaverse tournament in Decentraland next week.
Following its entrance into the metaverse, the Australian Open has announced that its virtual tennis tournament, dubbed AO Decentraland, will be launching next week., the Australian Open , one of the world’s biggest tennis tournaments, partnered with leading virtual reality platform Decentraland to extend this year’s championship to the metaverse.today, AO Decentraland is scheduled to launch on January 17, 2022.
While in the virtual world, fans can move around the city in order to gain access to the Beach House and the Gram Slam Oval, where live and historic matches will be displayed on the screens.Ridley Plummer, Australian Tennis Project Manager, said the move by the Australian Open to immerse itself in the metaverse fully was imperative in providing wider coverage and access to the tournament’s events, including live and historic matches and press conferences.
During this period, fans should expect several benefits and features such as player drop-ins from tennis legends like Mark Philippoussis and Todd Woodbridge and behind-the-scenes footage of live matches from over 300 cameras around the home stadium.
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