[ANALYSIS] Decade after Jobs' death, has Apple traded magic for profit?
"Apple doesn't innovate anymore" or"Steve Jobs is turning in his grave" are the type of disillusioned tweets that pop up especially during product launches led by Tim Cook, who took Apple's reins in August 2011.
Apple has indeed diversified by adding many services carefully integrated into its devices: music, payments, videos and games. In any case, the company under Cook has delighted Wall Street: the Apple brand was worth about $350 billion ten years ago -- and is worth $2.358 trillion today.Like many observers of the Californian behemoth, and unlike some fans of Jobs, he believes that Apple has never stopped inventing.
Apple has also been relatively unscathed so far on the anti-trust front compared to fellow giants Google and Facebook, despite being forced to loosen control over its App Store.
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