Ib Kamara talks about being recognized at the British Fashion Council's Fashion Awards and the journey of building a magazine with an inclusive perspective.
From the get-go, his mission was to produce a “British magazine with a global perspective” and ensure that the kids reading Dazed can recognize themselves in its pages, no matter what their background. Receiving the Isabella Blow accolade at this year’s Fashion Awards is another major milestone, furthering his mission.
To get the fashion industry one step closer to that vision, Kamara has been working to make Dazed accessible at schools and universities across the U.K., as well as make it available to buy online across the world. “That’s the grassroots of shaking up the structure we’ve known, that’s where you really tackle inclusion,” he said. “If someone is old enough to read Dazed, they should have access to it.
“I also push the people we commission to travel to the places they are referring to and immerse themselves in the culture. It’s really inspiring that young people are ready to go and just tell stories around the world for us. Sometimes we get local contributors from the places that we love, they become part of our family and we keep working with them, sending them to other destinations,” added Kamara, who is an avid traveler himself and often references a variety of cultures in his imagery.
He is also quick to credit his team for inspiring him and highlight the “family-like” atmosphere he has been establishing in the Dazed office — a far cry from the old-fashioned “Devil Wears Prada” stereotype that has at times been associated with fashion glossies.
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