Darren Eales needs to ensure the wider Newcastle United team are all pushing in same direction

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Darren Eales needs to ensure the wider Newcastle United team are all pushing in same direction
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Darren Eales needs to ensure the wider Newcastle United team are all pushing in same direction nufc

Darren Eales started his job as Newcastle United’s new Chief Executive Officer in August.

Figuratively speaking, Darren, Eddie Howe and the squad stand on the capstone of a very large pyramid; however, it needs the hands of everyone below to keep it aloft, steady and still standing. Difficult as it might be to visualise now, unforeseen problems have a habit of coming over the horizon. They can even hit such greats as Sir Alex Ferguson, who at the age of 48, according to some, was one game away from the sack at Old Trafford.

When I retired, a friend asked me “… what’s the most important thing you learned in your time here…” Looking back it was easier to reply than I first thought and I said “If you treat people well they will work well; and if you don’t, they won’t.”The second half of my reply said “…and if you don’t, they won’t”. This can be put out of the way quickly. Please recall Mike Ashley’s 2007 – 2021 ownership of United. A good many people were not treated well and didn’t work well.

If United is to make the most of Eddie’s extended contract, how are his skills and knowledge to be consistently added to and improved? He’s good of course and learning on the job will be a part. However, to develop and keep him at Newcastle, in the way Sir Alex was retained at Manchester United, I suggest that Eddie would welcome and benefit from some well organised “If you treat people well…” sustained personal input.

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