“It’s tough.”
Backlash from Bud Light’s partnership with Mulvaney has caused strong reactions from both sides of the political spectrum. Country rock musician Kid Rock posted a viral video of himself shooting cases of Bud Light with a rifle in protest.
“Bud Light is coming back,” Marcondes said. “It’s going all around the country, reconnecting with consumers, moving forward. That’s what you can expect from Bud Light in the U.S.”
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