The Dallas Cowboys sparked criticism on social media Tuesday after announcing a marketing agreement with a gun-themed coffee company with blends that include “AK-47 Espresso,” “Silencer Smooth” and “Murdered Out.”
The tweet announcing the agreement between "America's Team" and "America's Coffee" drew about 200 comments in the first few hours, most of them critical and suggesting the timing of the announcement was poor.
"BRCC is proud to partner with the Dallas Cowboys, who are strongly committed to our mission of supporting veterans, first responders, and America’s men and women in uniform," a Black Rifle spokesman said. "The long-planned announcement was timed to coincide with the Independence Day holiday — America’s Team. America’s Coffee. America’s Birthday."
"For those opposed to gun violence, there is no good timing," Cornwell said in an email. "The business question is, ‘Have the Cowboys made a misstep in terms of their relationship with their more moderate fans?’"
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