The spot has some heavy lifting to do, pitching jobs while fitting into the creative demands and expectations of a Super Bowl ad.
after finding success last year with a 30-second spot to sell jobs, instead of a soft drink.
There’s no talk of benefits and 401 match. Instead, you’ll watch 15 employees from the bottler’s Fort Worth plant make music by blowing into empty Coke bottles, slapping on the side of a semi-truck and clinking bottles. The camera moves through the plant capturing people at work in various jobs as a version of the popular tune
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