Rowdy Records, co-founded by DALLASAUSTIN and LA_Reid in 1992, is relaunching.
Label's first single by Atlanta MC Johnny Apollo coming May 1 as producer also ramps up JDA music venture with Jermaine Dupriwas all set to formally relaunch his early ‘90s label Rowdy Records during this year’s SXSW festival in March. Then the novel coronavirus outbreak took over center stage.exclusively from his base in Atlanta. “Everything was geared up and ready to go from content and videos to memes.
Rowdy plans to begin drawing some of that attention this Friday with its first single release, “Shut the F$%# Up!” The song is from newly signed Rowdy artist Johnny Apollo, an Atlanta MC whose musical style Austin pegs as “Hip Rock.” Also signed to Rowdy is Shac From Da 3 whose “50 Dance Challenge" has been making the rounds at Tik Tok.
Austin helms the label as CEO and creative director. Veteran major label marketing executive Suzanne Taylor oversees digital marketing and product management. Rowdy is distributed through Symphonic Distribution. Originally established in 1992, Rowdy was co-founded by Austin and Antonio “L.A.” Reid. The label’s best-known act waswent triple-platinum on the strength of top-charting R&B hits such as “Don’t Take It Personal ” and “Before You Walk Out of My Life.”
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