You read that right - Dacia's going rally raid racing. With Loeb, too...
joining F1 persisted for so long that any shock value was considerably lessened. And anybody wishing to make some electric vehicle noise will enter Extreme E or Formula E, depending on how dominated by SUVs its lineup is. But we’ll consider this one something of a turn-up: Dacia is doing Dakar.
Why the Dakar? Dacia believes that the event chimes well with its ethos. ‘The rally-raid is a human and sporting adventure, clearly in keeping with Dacia’s brand territories: it is a robust and outdoor adventure at the wheel of a 4-wheel drive prototype developed to cope with the most extreme conditions; it’s an eco-smart adventure, with Dacia’s race car running on synthetic fuel, and an essential but cool adventure with an ambitious goal that leaves no room for the superfluous.
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