The Democratic Alliance (DA) is currently spending 'much more on digital advertising' than any other political party in South Africa, with an estimated R2.7 million being spent to advertise on Instagram, Facebook, Google and YouTube last month.
The Democratic Alliance is currently spending ‘much more on digital advertising’ than any other political party in South Africa, with an estimated R2.7 million being spent to advertise on Instagram, Facebook, Google and YouTube last month.The only big tech platforms that are maintaining up-to-date dashboards that disclose ‘how much different entities are paying to boost the reach of content’ on the platforms remains Google and Meta.
Other platforms have followed suit, such as X, TikTok, and LinkedIn, which have also launched similar transparency tools.
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