The complaints have become so widespread that, in January, two legal firms issued a call for participants in a class-action lawsuit against DevaCurl. What the hell is going on here?
Customers have alleged hair loss and scalp issues after using DevaCurl. Photo: DevaCurl For more than two decades, DevaCurl — the distinctively scented line of hair-care products for curls — has maintained a large and devoted following. Recently, however, many users have noticed some unpleasant changes in their hair — hair loss, in some cases by the handful; itchy and irritated scalps; and frizzy, breakage-prone curls — which they believe are side effects of DevaCurl use.
But as Malik mentions, the controversy had been brewing well before she got involved. Starting last spring, after she restocked her DevaCurl products, Florida hairstylist Stephanie Mero began noticing drastic changes in her hair and her customers’ hair. It was “fried,” she told ABC 7 New York. “I have not seen damage like this from color, bleach, I haven’t seen damage like this from heat. This is different. The cuticle of the hair, it’s like it exploded.
What does DevaCurl say? In a statement to its “devoted Deva community,” DevaCurl said it remains “committed to providing the information you need to continue to use DevaCurl with confidence.”
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