Cupra Confirms Potential Launch To North America, Says It's Looking 'Very Promising' | Carscoops

Cupra Confirms Potential Launch To North America, Says It's Looking 'Very Promising' | Carscoops carscoops

Confirming previous rumors, Cupra has revealed that it is analyzing a potential entry into the North American market in a move that could establish the Spanish carmaker as a truly global brand.

Chief executive Wayne Griffiths made the revelation while speaking during Seat’s recent annual press conference. While a final decision has not yet been made, such a move would come on the back of“At the moment, we’re testing our brand there [in North America] with potential clients where we think Americans would lovedesign and great performance,” Griffiths said. “And I have to say, the results from these first tests are very promising and very positive.

This is not our first time hearing about Cupra’s possible expansion into North America. In July last year, Griffiths said the carmaker had started to analyze the North American market.

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