Granny Takes a Trip, the 1960s boutique that counted Barbra Streisand and The Beatles as customers, is being carefully restored for a digital age.
The avant-garde space that lived on the King’s Road featuring Victorian wallpaper, unisex merchandising and a trippy mushroom logo will make its debut online next month.
The business has enlisted Marlot te Kiefte as chief executive officer to help restore the brand without looking to its past or dwelling on nostalgia. She has previously held positions at Wales Bonner, Alexa Chung and Haider Ackermann.Everything in the reiteration of Granny Takes a Trip will be made from second-life fabrics with new takes on leather and denim.
The first teaser image from the brand is a fly agaric with a label that contains the brand’s name, date of establishment and a tagline that says “Satisfaction Always.”Author Salman Rushdie lived above the King’s Road store, he recalled in a 2012 BBC interview, and wished for the courage to enter. One afternoon, he sawThe store’s velvet pantsuits were notorious for being so tight that the seams would shred by the end of the evening.
Granny Takes a Trip wanted to carve out individuality by grouping the women’s and men’s clothes on one rail that featured velvet and floral shirts.
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