Crunch Fitness CEO Jim Rowley challenges Equinox's exclusive messaging and shares his company's vision for the New Year, including a new digital platform.
"It’s not you, it’s January," the notice from Equinox said on its website.
Rowley reinforced Crunch's commitment to inclusivity, and he shared the company's different approach to New Year's marketing with the Crunch Mode 2023 campaign "Talk to the Hand.""[The Talk to the Hand campaign] uses the crunch symbol, and it encourages people to get it in and really explore the diversity of"It's got so many different iterations at this point, but the hand can be encouraging. It could point you in the right direction.
He credits much of the success to the company's open mind to fitness trends and new opportunities to reach a diverse consumer market.
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