Cricket SA and Roc Nation Sport International announced on Thursday they have joined hands in a new commercial and dynamic partnership. | Sport24news
"CSA is deliberate and intentional about repositioning its energy to a fan-facing brand experience. The bumper calendar properties that CSA has to offer will be elevated to a global audience, which will in turn export the CSA brand and its varied offerings," said CSA chief Pholetsi Moseki.
"This new direction augurs well for the appetite that our sport fans have demonstrated for our products and is bound to resonate soundly across the country and the globe. This is a thrilling moment for CSA as it charters the excitement back to the fans, to be part of it.
"For those who might ask why or how this partnership came about, the answer is that we believe the future looks bright for South African cricket. Both the men and women's teams have produced some superb results of late, while the recent announcement of a dynamic new T20 competition is yet another exciting prospect on the horizon."
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