Credit unions compete with big banks in race to attract younger Canadians

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Credit unions compete with big banks in race to attract younger Canadians
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  • 📰 TheTorontoSun
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Kayla Rourke\u0027s first banking experience was with Conexus Credit Union but left to try the Bank of Nova Scotia in her teens.

“I feel really happy staying with a credit union because I want to make life better where I live,” Rourke said.

In recent years, the Canadian Credit Union Association has been promoting credit unions to millennials and Generation Z. According to a report entitled “Credit unions and millennials” published by MNP, attracting and retaining millennials and Generation Z is vital to sustaining the Canadian credit union system, especially as it faces an aging member base.Article content

For example, while credit unions are more known in parts of the country such as Saskatchewan, there may be less awareness in Ontario, where most of the country’s major banks are headquartered.Article content Credit union members can use any ATMs that belong to the Exchange Network free of charge but will have to pay a surcharge using ATMs that are not part of the network.

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