SPONSORED: Courvoisier has tapped into its long heritage to launch a new look and signature vibrant style with the same classic great taste. | CourvoisierSA MaisonCourvoisier Courvoisier MostAwardedCognacHouse JoieDeVivre CourvoisierSA
Courvoisier has launched a new look for its bottles and packaging.
For Maison Courvoisier - the most awarded cognac house in the world - that core is the spirit of joie de vivre, embodied by the charismatic Fe´lix Courvoisier, who founded the cognac in 1828 in Jarnac - the heart of the cognac region in France. And that spirit is now reflected in Courvoisier’s new vibrant signature style and packaging - dedicated to drawing on the life, joy and history of the Maison, the region and its people.
The newly updated bottles will now appear the same worldwide, a change to the packaging which existed in various iterations in different territories. There is also a nod to its roots as the official cognac of Napoleon’s Imperial Court, which was served at notable historic joyous occasions, and graced the tables of the royal courts of Europe.
A rich palette of citrus, along with precise distillation and signature oak selection blend together in the Maison’s award-winning signature floral style. It offers an exquisitely balanced and vibrant range that includes VS, which retains its iconic shape, as does XO in its teardrop-shaped bottle. This pays homage to Daniel Dumon, the Maison’s fourth chief blender, and VSOP in a sleeker, leaner and taller casing.