Lauren Alaina, a multi-platinum-selling singer and songwriter, utilizes her likeness to encourage authenticity and be a voice for women. she recently partnered with women’s retailer Maurices to launch the campaign, Hometown Heroes.
In five years, Alaina recorded and released three albums. However, it wasn’t until 2017 that one of her singles,, reached number one on the billboards. At the beginning of her career, though she claims she just started feeling like a professional singer a couple of years ago, she struggled with bulimia. What seemed like it happened overnight, Alaina was quickly thrown into the spotlight with not being equipped with the right mindset to manage the daily pressures of fame.
“At the end of the day,” commented David Kornberg, president and CEO of Maurices, “we always want to bring new customers into the brand. Lauren embodies Maurices in many ways and personifies that. She’s a strong, young, ambitious and successful woman. There was a natural synergy between her and us.”Getty Images for MauricesBe aligned with yourself. Know what you stand for and the value you bring to the table. Believing in yourself is critical to your success.
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