When enhancing the customer journey, feasibility and cost are always key considerations.
Businesses should prioritize the changes that will bring the biggest impact with the least effort before progressing to lower-impact and higher-effort implementations. Items to consider prioritizing include reducing errors at the point of sale, improving inventory management and shortening consumer wait times at checkout.
Previously, several dedicated products were needed to perform the same functions that can now be handled by a single handheld device. Perhaps their biggest added value is portability. Saving the customer the frustration of waiting at checkout or for an out-of-stock product is a clear appeal of mobile devices, and freeing staff to give customers personal attention on the floor can be the differentiator needed to set a brand apart.
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