Contextual AI In A Summer Of Sport: Making The Most Of A Captivated Audience
Understandably, contextual AI has the potential to vastly improve the user experience or brand favorability, making the right content highly visible and relatable to the right parties. It ultimately all comes down to relevant content and advertising hitting the right groups, and contextual advertising offers you this opportunity in a way like no other. Sports content is generally considered to be ‘brand safe,’ making it appropriate for any advertising campaign.
Contextual advertising is not only an inventive solution but also an effective one that allows the right content and advertising to find the right people without breaching any privacy or GDPR regulations. Instead of basing advertising on people’s viewing history, contextual advertising uses semantic analysis, combined with visual feature evaluation, sentiment analysis and a determination of brand suitability to ensure advertising is relatable for that site.
in the two-week Championship. Sporting events are hotbeds of activity for advertisers, and a primary market to break into, so finding the most effective way to reach relevant audiences is of top priority for advertising decision-makers.The key to sports content is the range and variation available. A typical football match for example will incorporate a huge amount of content during a very short period of time.
Secondly, business decision-makers need to establish how best they can utilize contextual advertising to work for them and how they can tap into the enhanced audiences. Dynamic placement optimization has the ability to find the best placement for each advertisement, allowing advertisers to integrate their brand messages into relevant content. As a result, the messages are presented to users in a more effective manner.
As businesses continue to develop and diversify their approaches to advertising, contextual targeting is paving the way for future-gazing and blue-sky ideas. It’s imperative that businesses stay ahead of the curve in terms of technological advancements to ensure the best possible results. Brands need to understand what makes consumers ‘tick’ — something that’s most achievable through the drive of contextual advertising.
South Africa Latest News, South Africa Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Bones or no bones? The internet's mood is now determined by Noodle the pugWhen Noodle the pug flops over, his owner Jonathan Graziano declares it a 'no bones' day — and advises his viewers not to take any risks. But when Noodle, who is 13, stands — aka 'bones' day — it becomes cause for celebration.
Read more »
Council Post: Who Killed The Corporate Culture?If corporate culture as we knew it is dead, the need for a common ethos that links together diverse stakeholders in remote workspaces is stronger than ever before.
Read more »
Kris Jenner gushes over 'most beautiful couple' after Kourtney gets engagedKourtney Kardashian's mum Kris Jenner has approved of her engagement to Blink-182 drummer Travis Barker and said the pair are 'made for each other' in a sweet social media post
Read more »
‘SNF’ Steelers-Seahawks Match On NBC Drops From Previous Week; ’60 Minutes’ Delivers Top Non-Sports Audience, Per CBSAnother week another Sunday victory for NBC as its coverage of last night’s football match between the Pittsburgh Steelers and Seattle Seahawks drew in primetime’s top numbers. The matc…
Read more »
Britney Says ‘Lord Have Mercy’ On Her Family If She Ever Does An InterviewBritney Says ‘Lord Have Mercy’ On Her Family If She Ever Does An Interview “The star opened up about life post-Jamie Spears conservatorship — and insinuated she has a lot to say about her family's role in said conservatorship.”
Read more »