There are reasons why you shouldn’t blindly let AI write for you.
But generative AI is really good at some things. All that data it was trained on, regardless of its topic, means it learned a lot about how we communicate. So if you want to write a thank-you note for a business meeting, or summarize a call and action items, it’s really good at saving time. It can also look at a lot of communications to customers across multiple people and summarize what is happening with each customer.
Simply put, AI excels at taking large amounts of information, finding patterns within it and then giving what it finds to a human for action. These reasons are why you shouldn’t blindly let AI write for you, though. Yes, many products can draft an email based on your prompts. Tell AI you want an email that talks about your great conversation with your customer. Explain that you want to follow up in two days. AI can draft something for you to look at.
And that's the key: You should never finalize with AI or use it to send anything on your behalf. You should never, for example, give complete control over to AI to manage the human relationship with your prospects and customers. But using generative AI for what it's good at—drafting responses, creating summaries and finding patterns—is that can be incredibly beneficial if you take advantage of it with the correct human oversight.
After all, who wants to draft the same emails day in and day out? Your sales team certainly doesn’t, nor do they have the time to summarize every customer conversation for internal and external use. That’s where the power of generative AI can make your sales team more productive—provided that a human reviews and edits before hitting send.
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