In order to leverage AI successfully, marketers need to rethink their relationship with risk.
By merging generative AI tools like ChatGPT and DALL-E-2, along with the capacity to gauge their impact through early consumer testing, you can remove risk mitigation from the equation and spark a new creative process.In the AI-enhanced creative process, AI and data work together to augment human creativity, not dictate it.
After consumer testing, teams have the data-backed decision-making to separate the high-performing MVIs from the low-performing ones—thus minimizing the deliberations and territorial debates over creative IP. By quickly identifying the potential of new ideas, resources can be effectively allocated—enabling creative teams to rally resources behind their best ideas and build robust strategies.
Long-term, new ideas won't even need to be brainstormed. Instead, teams can use data from recent MVI testing to understand quickly what concepts, messaging, visuals and product features are best resonating with consumers. They can use this information to inspire new ideas, so rather than go back to the drawing board, your best new idea has already been validated.
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