One lane is dedicated to 'traditional' drive-thru customers, while others are optimized for mobile orders.
Now, companies are trying to make the experience even smoother.
The company launched its Taco Bell Defy store this summer. The two-story building features four drive-thru lanes on the ground level. The kitchen is on the second floor."It was really just looking at where consumers and technology are today," said Josh Hanson, the founder of WORKSHOP and one of the minds who helped bring Taco Bell Defy to reality.
The restaurant's four lanes are split up by customers. One is dedicated to"traditional" drive-thru customers. The others are optimized for mobile orders.Drive-thru wait times averaged more than six minutes per visit in 2021."I think people realize that their time is valuable," said Michael Strommen, the CEO of PD Instore, another company that worked on the design."They'd rather spend time elsewhere, rather than twelve minutes in a drive-thru lane.
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