going 🚀 AI clothing?
, in 2018, they’re not interested in editing Instagram photos for customers. Instead, they look to AI clothing as something to help build brand identity and ultimately open up a dialogue about what it means to consume. “All of our shoes are in a sense ‘real,’” Nguyen tells. “Are they physical, consumable products? No. But in the same way that people like a picture, engage with it, comment on it, and share it with their friends, they have consumed the product.
Nguyen and Lopez post-digital designs in the hopes of building a loyal fan base whose members are happy to appreciate the products without their own image being part of the experience. They have, so far, been successful, attracting fans from all walks of life, including. Merging digital and physical items, Nguyen explains, and using narrative storytelling to create a “universe” around the brand, rather than just the products, is an important step to more mindful and sustainable consumption.
Those who have had the opportunity to “wear” digital-only clothing, like Swedish stylist, designer, and Youtuber, who modeled the first Carlings collection, have had a digital experience shared by few people. “My followers loved it right away. Of course, it took a while to process the whole concept, but looking back on the feedback, my comments were filled with excitement and curiosity,” Anckarman tells.
While buying a design for a single photo may seem indulgent to some, reducing textile waste makes it worth exploring further. With digital-only clothing already gaining interest among influencers, it’s not hard to imagine a future where one-off outfits don’t have to be physically made. This makes digital clothing perhaps the most creative solution to fashion’s environmental footprint yet.
There’s no denying that those who venture into the digital clothing space are creating innovative work in relatively unexplored territory, but the current flaw with AI as a sustainable solution is that it has yet to prove in a scalable way that it can replace fast fashion sales. As more designers and brands explore the area, it’s only a matter of time before we have that answer. In the meantime, we should all be less afraid to post that outfit twice, for the sake of the planet.
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