The model to which Jumia is committed is not unlike that of Kenyan start-up Copia Global. Founded in 2012, Copia has been listed as one of the Financial Times' fastest-growing companies for the past two years. By quentin_velluet.
Posted on June 12, 2023 11:22
Jumia hopes to prosper in medium-sized towns where supply is insufficient to meet demand. ISSOUF SANOGO/AFP. Rather than opening in new countries, pan-African e-commerce platform Jumia is now focusing on towns with populations of between 20,000 and 150,000: a breakthrough strategy that has yet to convince Wall Street, where the start-up is listed.
For several weeks now, a lorry has been leaving Jumia’s warehouses in Nairobi two or three times a week to make a 12-hour loop around Mount Kenya. The aim is to deliver locally unobtainable products to a dozen towns with populations of between 20,000 and 150,000.Get unlimited access to our exclusive journalism and features today. Our award-winning team of correspondents and editors report from over 54 African countries, from Cape Town to Cairo, from Abidjan to Abuja to Addis Ababa. Africa.
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