Costco & Trader Joe's Refuse to Modernize—and It's Keeping You Shopping

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Costco & Trader Joe's Refuse to Modernize—and It's Keeping You Shopping
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Shoppers are passionate about these two retailers, despite their many inconveniences.

is a bit more customer friendly than TJ's. You can order some of its popular products online, but not everything. You can also arrange for same-day deliveries, usually through Instacart. But the online prices are almost always higher than those posted for the same items at the membership club's warehouses, and you have to pay additional shipping or delivery fees, too.

"We tried it in a few locations a year ago and successfully proved to ourselves we don't like it," Galanti said, adding,"We want you to come in." It's a lot harder to replicate that sort of impulsive-purchasing environment online. "It's that experience of being inside the four walls of Trader Joe's that makes Trader Joe's what it is," explained Tara Miller, TJ's vice president of marketing, during aof the company's"Inside Trader Joe's" podcast."Walking through the store and meeting up with a crew member who talks to you about a product that just arrived this week in the store.

Yet, despite"getting lured away by more convenient options," the same aggrieved shopper admitted that he isn't canceling his Costco membership anytime soon.

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