Calgary Stampede spokeswoman Kristen Anderson said organizers are expecting more than one million people through the gates over the next 10 days.
Corporate participation is also back. Anderson said this year's Stampede has surpassed 2019 corporate sponsorship levels and corporate hosting packages — like a $4,750 option that comes complete with 10 reserved rodeo seats, lunch reservations and beverage vouchers — are almost sold out.
"It’s very much a social, party atmosphere, but it is a very important aspect of business and networking and client relations,” Lamberton said. "Coming to Calgary from Toronto, I was surprised that there were no restaurants here with those huge by-the-bottle lists, where you see wines for $500, $600, $700 regularly on menus," said restaurateur Adam Ryan, who moved to Calgary from Ontario in 2019.
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