Consumers need to dig deep for diamonds as De Beers hikes prices

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Consumers need to dig deep for diamonds as De Beers hikes prices
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As this week’s sale in Botswana, De Beers raised the price of larger stones about 5%, while some smaller rough diamonds went up as much as 20%

De Beers pushed through one of its most aggressive diamond price increases in recent years as the world’s biggest producer of the stones cashes in on a buying frenzy for uncut gems.

The diamond industry was one of the surprise winners as the global economy rebounded from the first effects of the pandemic. Consumer demand for diamond jewellery is expected to have grown strongly in 2021, while supply remained constrained.

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