Consultancy firm, Deloitte recently published its Food Frugality Index for June 2023.
The index indicates that consumers are changing their food purchasing habits due to the higher inflation environment.remains one of the categories that has not yet shown significant improvement.This is due to stagnant wages and rising inflation, causing the value of the rand to decrease in people’s pockets.The evidence suggests that things are tight and customers are carefully considering their options before going into the store.
Deloitte says consumers are switching to purchasing supermarket house brands instead of their preferred brands, which is affecting retailers’ strategies.
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