Consumers be warned: Scams on the rise as new year begins

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Consumers be warned: Scams on the rise as new year begins
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As consumers embark on a new year filled with aspirations, it is imperative that they remain alert and protect themselves against scammers who are working overtime to steal your cash.

Most people are seeking out investment opportunities, employment or student loans at this time of the year, just when scammers are out in full force. Consumers are vulnerable as scammers exploit the way that they want to change their lives at the start of 2025.

"They capitalise on the uncertainty and pressure that often accompany new beginnings, and prey on your hopes and concerns."There has been a rise in unsolicited offers, which can come through phone calls, emails, or online advertisements.Unsolicited investment offers that promise high returns with little risk are on the rise as scammers prey on the renewed financial resolutions that people have as well as the urgency for financial stability amid the January financial stretch.

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